Sandwich Bros. vs Sunbutter · Bay Area shelf head-to-head
Sandwich Bros. and Sunbutter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunbutter carries more Brand PowerSunbutter is in more Bay Area grocersSunbutter fields the deeper lineup
Sandwich Bros.
Sunbutter
28
brand power
39
7
products
10
2
categories
2
5
grocers
13
$9.32
avg price
$10.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sandwich Bros.▭ Sunbutter
Distribution · 30% of score21·54
S
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sandwich Bros.
only Sunbutter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunbutter · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sandwich Bros. · Sunbutter
