Santitas vs Calidad · Bay Area shelf head-to-head
Santitas and Calidad, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Calidad carries more Brand PowerCalidad is in more Bay Area grocersCalidad fields the deeper lineup
Santitas
Calidad
10
brand power
23
2
products
5
1
categories
2
4
grocers
7
28.8¢
price per oz
28.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santitas▭ Calidad
Distribution · 30% of score17·29
S
C
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santitas
no top category Calidad doesn’t also play in.
only Calidad
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Santitas · 1
only Calidad · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santitas · Calidad
