Señor Rico vs Snack Pack · Bay Area shelf head-to-head
Señor Rico and Snack Pack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Pack carries more Brand PowerSnack Pack fields the deeper lineup
Señor Rico
Snack Pack
13
brand power
25
3
products
7
1
categories
2
2
grocers
2
$2.73
avg price
$2.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Señor Rico▭ Snack Pack
Distribution · 30% of score8·8
S
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Señor Rico
no top category Snack Pack doesn’t also play in.
only Snack Pack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Señor Rico · 1
only Snack Pack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Señor Rico · Snack Pack