Seitenbacher vs Kashi · Bay Area shelf head-to-head
Seitenbacher and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineupSeitenbacher sits further up the premium end
Seitenbacher
Kashi
25
brand power
42
10
products
24
2
categories
2
4
grocers
13
85.3¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seitenbacher▭ Kashi
Distribution · 30% of score17·54
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seitenbacher
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seitenbacher · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seitenbacher · Kashi