Shasta vs 7up · Bay Area shelf head-to-head
Shasta and 7up, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
7up carries more Brand Power7up is in more Bay Area grocers7up fields the deeper lineup
Shasta
7up
0
brand power
35
3
products
18
1
categories
1
3
subcategories
2
1
grocers
11
$3.29
avg price
$7.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shasta▭ 7up
Distribution · 30% of score4·46
S
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shasta
no top category 7up doesn’t also play in.
only 7up
no top category Shasta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shasta · 0
no exclusive doors — everywhere Shasta is, 7up is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shasta · 7up