Simply Doritos vs Doritos · Bay Area shelf head-to-head
Simply Doritos and Doritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Doritos carries more Brand PowerDoritos is in more Bay Area grocersDoritos fields the deeper lineup
Simply Doritos
Doritos
9
brand power
41
2
products
46
1
categories
1
1
grocers
10
$3.69
avg price
$5.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Doritos▭ Doritos
Distribution · 30% of score4·42
S
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Doritos
no top category Doritos doesn’t also play in.
only Doritos
no top category Simply Doritos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Doritos · 0
no exclusive doors — everywhere Simply Doritos is, Doritos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Doritos · Doritos