Simply Doritos vs Tostitos · Bay Area shelf head-to-head
Simply Doritos and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersTostitos fields the deeper lineup
Simply Doritos
Tostitos
9
brand power
47
2
products
32
1
categories
3
1
grocers
11
$3.69
avg price
$6.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Doritos▭ Tostitos
Distribution · 30% of score4·46
S
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Doritos
no top category Tostitos doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Doritos · 0
no exclusive doors — everywhere Simply Doritos is, Tostitos is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Doritos · Tostitos