Simply7 vs Khloud · Bay Area shelf head-to-head
Simply7 and Khloud, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Khloud carries more Brand PowerKhloud is in more Bay Area grocersKhloud fields the deeper lineupSimply7 sits further up the premium end
Simply7
Khloud
14
brand power
32
3
products
17
2
categories
2
1
grocers
4
$1.57
price per oz
$1.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply7▭ Khloud
Distribution · 30% of score4·17
S
K
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply7
only Khloud
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply7 · 0
no exclusive doors — everywhere Simply7 is, Khloud is too.
only Khloud · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply7 · Khloud
