Small Hand Foods vs Liber & Co. · Bay Area shelf head-to-head
Small Hand Foods and Liber & Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liber & Co. carries more Brand PowerLiber & Co. fields the deeper lineupSmall Hand Foods sits further up the premium end
Small Hand Foods
Liber & Co.
18
brand power
36
4
products
35
1
categories
3
1
grocers
1
$1.96
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Small Hand Foods▭ Liber & Co.
Distribution · 30% of score4·4
S
L
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Small Hand Foods
no top category Liber & Co. doesn’t also play in.
only Liber & Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Small Hand Foods · 1
only Liber & Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Small Hand Foods · Liber & Co.
