Smartfood vs Orville Redenbacher · Bay Area shelf head-to-head
Smartfood and Orville Redenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orville Redenbacher is in more Bay Area grocersOrville Redenbacher fields the deeper lineupSmartfood sits further up the premium end
Smartfood
Orville Redenbacher
29
brand power
33
8
products
13
1
categories
2
7
grocers
9
$1.18
price per oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smartfood▭ Orville Redenbacher
Distribution · 30% of score29·38
S
carried in 7 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smartfood
no top category Orville Redenbacher doesn’t also play in.
only Orville Redenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smartfood · 1
only Orville Redenbacher · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smartfood · Orville Redenbacher
