Snack Pack vs Mighty Chia · Bay Area shelf head-to-head
Snack Pack and Mighty Chia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snack Pack carries more Brand PowerMighty Chia is in more Bay Area grocersSnack Pack fields the deeper lineupMighty Chia sits further up the premium end
Snack Pack
Mighty Chia
25
brand power
18
7
products
4
2
categories
1
2
grocers
4
40.8¢
price per oz
$1.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snack Pack▭ Mighty Chia
Distribution · 30% of score8·17
S
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snack Pack
only Mighty Chia
no top category Snack Pack doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snack Pack · 1
only Mighty Chia · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snack Pack · Mighty Chia
