Sobo vs Ling Ling · Bay Area shelf head-to-head
Sobo and Ling Ling, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ling Ling is in more Bay Area grocersSobo sits further up the premium end
Sobo
Ling Ling
20
brand power
18
5
products
7
1
categories
1
5
grocers
8
$1.43
price per oz
45.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sobo▭ Ling Ling
Distribution · 30% of score21·33
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sobo
no top category Ling Ling doesn’t also play in.
only Ling Ling
no top category Sobo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sobo · Ling Ling
