Sobo vs Mamahuhu · Bay Area shelf head-to-head
Sobo and Mamahuhu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sobo carries more Brand PowerSobo is in more Bay Area grocersSobo fields the deeper lineup
Sobo
Mamahuhu
20
brand power
7
5
products
2
1
categories
1
5
grocers
3
$11.91
avg price
$13.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sobo▭ Mamahuhu
Distribution · 30% of score21·13
M
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sobo
no top category Mamahuhu doesn’t also play in.
only Mamahuhu
no top category Sobo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mamahuhu · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sobo · Mamahuhu