Social Hour vs Salt Point · Bay Area shelf head-to-head
Social Hour and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point carries more Brand PowerSalt Point fields the deeper lineup
Social Hour
Salt Point
16
brand power
27
2
products
7
1
categories
3
2
grocers
2
75.5¢
price per fl oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Social Hour▭ Salt Point
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Social Hour
no top category Salt Point doesn’t also play in.
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Social Hour · 1
only Salt Point · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Social Hour · Salt Point