Softsoap vs Ecos · Bay Area shelf head-to-head
Softsoap and Ecos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ecos carries more Brand PowerEcos fields the deeper lineup
Softsoap
Ecos
16
brand power
38
3
products
6
1
categories
1
2
grocers
2
$6.97
avg price
$6.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Softsoap▭ Ecos
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Softsoap
no top category Ecos doesn’t also play in.
only Ecos
no top category Softsoap doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Softsoap · 2
only Ecos · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Softsoap · Ecos
