Soothing Touch vs The Bathologist · Bay Area shelf head-to-head
Soothing Touch and The Bathologist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Soothing Touch carries more Brand PowerSoothing Touch is in more Bay Area grocersSoothing Touch fields the deeper lineup
Soothing Touch
The Bathologist
38
brand power
12
17
products
2
3
categories
1
5
subcategories
1
2
grocers
1
$6.71
avg price
$26.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soothing Touch▭ The Bathologist
Distribution · 30% of score8·4
T
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Bathologist
no top category Soothing Touch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Soothing Touch · 2
only The Bathologist · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soothing Touch · The Bathologist
