Soul vs Blue Lotus Chai · Bay Area shelf head-to-head
Soul and Blue Lotus Chai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Lotus Chai is in more Bay Area grocersBlue Lotus Chai fields the deeper lineup
Soul
Blue Lotus Chai
7
brand power
10
2
products
6
1
categories
1
2
grocers
4
$22.72
avg price
$19.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soul▭ Blue Lotus Chai
Distribution · 30% of score8·17
S
B
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soul
no top category Blue Lotus Chai doesn’t also play in.
only Blue Lotus Chai
no top category Soul doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Soul · 1
only Blue Lotus Chai · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soul · Blue Lotus Chai