Soul vs Nature's Guru · Bay Area shelf head-to-head
Soul and Nature's Guru, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Guru carries more Brand PowerSoul is in more Bay Area grocersNature's Guru fields the deeper lineupSoul sits further up the premium end
Soul
Nature's Guru
7
brand power
15
2
products
6
1
categories
1
2
grocers
1
$22.72
avg price
$7.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soul▭ Nature's Guru
Distribution · 30% of score8·4
S
N
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Soul
no top category Nature's Guru doesn’t also play in.
only Nature's Guru
no top category Soul doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Soul · 2
only Nature's Guru · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soul · Nature's Guru