Sown vs Coffee Mate · Bay Area shelf head-to-head
Sown and Coffee Mate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coffee Mate carries more Brand PowerCoffee Mate is in more Bay Area grocersCoffee Mate fields the deeper lineupSown sits further up the premium end
Sown
Coffee Mate
23
brand power
52
5
products
29
1
categories
1
1
subcategories
2
9
grocers
12
24.8¢
price per fl oz
25.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sown▭ Coffee Mate
Distribution · 30% of score38·50
S
C
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sown
no top category Coffee Mate doesn’t also play in.
only Coffee Mate
no top category Sown doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sown · 2
only Coffee Mate · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sown · Coffee Mate
