Sprite vs Fresca · Bay Area shelf head-to-head
Sprite and Fresca, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sprite carries more Brand PowerSprite is in more Bay Area grocersSprite fields the deeper lineupSprite sits further up the premium end
Sprite
Fresca
46
brand power
16
20
products
6
1
categories
1
2
subcategories
2
16
grocers
6
38.9¢
price per fl oz
11.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sprite▭ Fresca
Distribution · 30% of score67·25
S
F
carried in 16 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score81·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sprite
no top category Fresca doesn’t also play in.
only Fresca
no top category Sprite doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sprite · Fresca
