Squigle vs Redmond · Bay Area shelf head-to-head
Squigle and Redmond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redmond carries more Brand PowerRedmond is in more Bay Area grocersRedmond fields the deeper lineupSquigle sits further up the premium end
Squigle
Redmond
10
brand power
29
2
products
9
1
categories
3
1
grocers
7
$10.59
avg price
$11.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Squigle▭ Redmond
Distribution · 30% of score4·29
S
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Squigle
no top category Redmond doesn’t also play in.
only Redmond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Squigle · 0
no exclusive doors — everywhere Squigle is, Redmond is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Squigle · Redmond
