Squirt vs Fanta · Bay Area shelf head-to-head
Squirt and Fanta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fanta carries more Brand PowerFanta is in more Bay Area grocersFanta fields the deeper lineup
Squirt
Fanta
20
brand power
37
11
products
17
1
categories
1
1
subcategories
2
8
grocers
10
33.7¢
price per fl oz
19.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Squirt▭ Fanta
Distribution · 30% of score33·42
S
F
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Squirt
no top category Fanta doesn’t also play in.
only Fanta
no top category Squirt doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Squirt · 3
only Fanta · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Squirt · Fanta
