Start Right vs Mason Dixie · Bay Area shelf head-to-head
Start Right and Mason Dixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mason Dixie carries more Brand PowerMason Dixie is in more Bay Area grocersMason Dixie fields the deeper lineupStart Right sits further up the premium end
Start Right
Mason Dixie
15
brand power
38
3
products
11
1
categories
4
2
subcategories
4
4
grocers
8
$4.61
price per item
$3.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Start Right▭ Mason Dixie
Distribution · 30% of score17·33
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Start Right
no top category Mason Dixie doesn’t also play in.
only Mason Dixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Start Right · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Start Right · Mason Dixie
