Sun Bum vs Thinksport · Bay Area shelf head-to-head
Sun Bum and Thinksport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thinksport is in more Bay Area grocersSun Bum sits further up the premium end
Sun Bum
Thinksport
19
brand power
23
3
products
2
2
categories
1
2
grocers
5
$12.14
avg price
$16.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Bum▭ Thinksport
Distribution · 30% of score8·21
S
T
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Bum
only Thinksport
no top category Sun Bum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Bum · 1
only Thinksport · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Bum · Thinksport
