Sunbutter vs Sandwich Bros. · Bay Area shelf head-to-head
Sunbutter and Sandwich Bros., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunbutter carries more Brand PowerSunbutter is in more Bay Area grocersSunbutter fields the deeper lineup
Sunbutter
Sandwich Bros.
39
brand power
28
10
products
7
2
categories
2
13
grocers
5
$10.38
avg price
$9.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunbutter▭ Sandwich Bros.
Distribution · 30% of score54·21
S
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunbutter
only Sandwich Bros.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunbutter · Sandwich Bros.
