Super Coffee vs Coffee Mate · Bay Area shelf head-to-head
Super Coffee and Coffee Mate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coffee Mate carries more Brand PowerCoffee Mate is in more Bay Area grocersCoffee Mate fields the deeper lineupSuper Coffee sits further up the premium end
Super Coffee
Coffee Mate
23
brand power
52
5
products
29
3
categories
1
3
subcategories
2
6
grocers
12
38.2¢
price per fl oz
25.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Super Coffee▭ Coffee Mate
Distribution · 30% of score25·50
C
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Super Coffee
only Coffee Mate
no top category Super Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Super Coffee · 2
only Coffee Mate · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Super Coffee · Coffee Mate
