Sweet Diane's vs Nana Joes Granola · Bay Area shelf head-to-head
Sweet Diane's and Nana Joes Granola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nana Joes Granola carries more Brand PowerNana Joes Granola is in more Bay Area grocersNana Joes Granola fields the deeper lineupNana Joes Granola sits further up the premium end
Sweet Diane's
Nana Joes Granola
15
brand power
45
6
products
15
1
categories
2
6
grocers
14
$1.11
price per oz
$1.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Diane's▭ Nana Joes Granola
Distribution · 30% of score25·58
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Diane's
no top category Nana Joes Granola doesn’t also play in.
only Nana Joes Granola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Diane's · 1
only Nana Joes Granola · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Diane's · Nana Joes Granola
