Sweet Ella's vs Koeze Company · Bay Area shelf head-to-head
Sweet Ella's and Koeze Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Ella's
no top category Koeze Company doesn’t also play in.
only Koeze Company
no top category Sweet Ella's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Sweet Ella's is, Koeze Company is too.
no exclusive doors — everywhere Koeze Company is, Sweet Ella's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Ella's · Koeze Company
