Talavera vs Don Froylan · Bay Area shelf head-to-head
Talavera and Don Froylan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Don Froylan carries more Brand PowerDon Froylan is in more Bay Area grocersTalavera sits further up the premium end
Talavera
Don Froylan
10
brand power
19
4
products
6
1
categories
1
3
subcategories
4
2
grocers
4
$1.66
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Talavera▭ Don Froylan
Distribution · 30% of score8·17
T
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Talavera
no top category Don Froylan doesn’t also play in.
only Don Froylan
no top category Talavera doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Talavera · 2
only Don Froylan · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Talavera · Don Froylan