Tata Raw vs Old Dog Ranch · Bay Area shelf head-to-head
Tata Raw and Old Dog Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Old Dog Ranch is in more Bay Area grocersOld Dog Ranch fields the deeper lineup
Tata Raw
Old Dog Ranch
12
brand power
9
4
products
7
1
categories
2
2
subcategories
3
1
grocers
3
$2.17
price per oz
$2.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tata Raw▭ Old Dog Ranch
Distribution · 30% of score4·13
T
O
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tata Raw
no top category Old Dog Ranch doesn’t also play in.
only Old Dog Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tata Raw · 1
only Old Dog Ranch · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tata Raw · Old Dog Ranch