Taylor Lane vs Equator · Bay Area shelf head-to-head
Taylor Lane and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineupTaylor Lane sits further up the premium end
Taylor Lane
Equator
7
brand power
45
6
products
27
1
categories
1
1
subcategories
3
4
grocers
16
$22.58
avg price
$14.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Taylor Lane▭ Equator
Distribution · 30% of score17·67
T
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Taylor Lane
no top category Equator doesn’t also play in.
only Equator
no top category Taylor Lane doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Taylor Lane · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Taylor Lane · Equator