Teasdale vs S&w · Bay Area shelf head-to-head
Teasdale and S&w, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
S&w carries more Brand PowerS&w is in more Bay Area grocersS&w fields the deeper lineupS&w sits further up the premium end
Teasdale
S&w
22
brand power
44
8
products
30
2
categories
3
4
subcategories
10
6
grocers
10
16.7¢
price per oz
17.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Teasdale▭ S&w
Distribution · 30% of score25·42
T
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables4 vs 2 SKUs
T
1% of shelf
only Teasdale
no top category S&w doesn’t also play in.
only S&w
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Teasdale · 0
no exclusive doors — everywhere Teasdale is, S&w is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Teasdale · S&w
