Thatcher's vs Orville Redenbacher · Bay Area shelf head-to-head
Thatcher's and Orville Redenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orville Redenbacher carries more Brand PowerOrville Redenbacher is in more Bay Area grocersOrville Redenbacher fields the deeper lineupThatcher's sits further up the premium end
Thatcher's
Orville Redenbacher
19
brand power
33
4
products
13
1
categories
2
5
grocers
9
$1.37
price per oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thatcher's▭ Orville Redenbacher
Distribution · 30% of score21·38
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thatcher's
no top category Orville Redenbacher doesn’t also play in.
only Orville Redenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Thatcher's · 1
only Orville Redenbacher · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thatcher's · Orville Redenbacher