The Bake Shed vs Killer Brownie · Bay Area shelf head-to-head
The Bake Shed and Killer Brownie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Bake Shed
no top category Killer Brownie doesn’t also play in.
only Killer Brownie
no top category The Bake Shed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere The Bake Shed is, Killer Brownie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Bake Shed · Killer Brownie
