The Bathologist vs Soothing Touch · Bay Area shelf head-to-head
The Bathologist and Soothing Touch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Soothing Touch carries more Brand PowerSoothing Touch is in more Bay Area grocersSoothing Touch fields the deeper lineup
The Bathologist
Soothing Touch
12
brand power
38
2
products
17
1
categories
3
1
subcategories
5
1
grocers
2
$26.39
avg price
$6.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Bathologist▭ Soothing Touch
Distribution · 30% of score4·8
T
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Bathologist
no top category Soothing Touch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Bathologist · 1
only Soothing Touch · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Bathologist · Soothing Touch
