The Granola Guru vs Toms · Bay Area shelf head-to-head
The Granola Guru and Toms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Granola Guru carries more Brand PowerThe Granola Guru is in more Bay Area grocersThe Granola Guru fields the deeper lineupThe Granola Guru sits further up the premium end
The Granola Guru
Toms
42
brand power
7
12
products
3
2
categories
1
14
grocers
2
$11.47
avg price
$15.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Granola Guru▭ Toms
Distribution · 30% of score58·8
T
T
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Granola Guru
only Toms
no top category The Granola Guru doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Granola Guru · Toms