Thinksport vs Mychelle · Bay Area shelf head-to-head
Thinksport and Mychelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thinksport is in more Bay Area grocersMychelle fields the deeper lineup
Thinksport
Mychelle
23
brand power
27
2
products
9
1
categories
2
1
subcategories
5
5
grocers
2
$5.46
price per fl oz
$14.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thinksport▭ Mychelle
Distribution · 30% of score21·8
T
M
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thinksport
no top category Mychelle doesn’t also play in.
only Mychelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thinksport · 4
only Mychelle · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thinksport · Mychelle
