Thinksport vs Sun Bum · Bay Area shelf head-to-head
Thinksport and Sun Bum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thinksport is in more Bay Area grocersSun Bum sits further up the premium end
Thinksport
Sun Bum
23
brand power
19
2
products
3
1
categories
2
5
grocers
2
$16.39
avg price
$12.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Thinksport▭ Sun Bum
Distribution · 30% of score21·8
T
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thinksport
no top category Sun Bum doesn’t also play in.
only Sun Bum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Thinksport · 4
only Sun Bum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Thinksport · Sun Bum
