Tip Top vs Salt Point · Bay Area shelf head-to-head
Tip Top and Salt Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salt Point is in more Bay Area grocersTip Top sits further up the premium end
Tip Top
Salt Point
27
brand power
27
5
products
7
1
categories
3
1
grocers
2
$2.27
price per fl oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tip Top▭ Salt Point
Distribution · 30% of score4·8
T
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tip Top
no top category Salt Point doesn’t also play in.
only Salt Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tip Top · 1
only Salt Point · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tip Top · Salt Point