Tomarchio vs Boylan Bottling · Bay Area shelf head-to-head
Tomarchio and Boylan Bottling, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boylan Bottling carries more Brand PowerBoylan Bottling is in more Bay Area grocersBoylan Bottling fields the deeper lineup
Tomarchio
Boylan Bottling
0
brand power
37
2
products
22
1
categories
2
2
subcategories
6
1
grocers
10
$12.89
avg price
$3.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tomarchio▭ Boylan Bottling
Distribution · 30% of score4·42
T
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tomarchio
no top category Boylan Bottling doesn’t also play in.
only Boylan Bottling
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Tomarchio · 0
no exclusive doors — everywhere Tomarchio is, Boylan Bottling is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tomarchio · Boylan Bottling