Tortabella vs Creative Intl · Bay Area shelf head-to-head
Tortabella and Creative Intl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Creative Intl carries more Brand PowerCreative Intl fields the deeper lineup
Tortabella
Creative Intl
14
brand power
28
5
products
17
1
categories
2
1
subcategories
5
1
grocers
1
$33.33
avg price
$13.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tortabella▭ Creative Intl
Distribution · 30% of score4·4
T
C
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tortabella
no top category Creative Intl doesn’t also play in.
only Creative Intl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tortabella · 1
only Creative Intl · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tortabella · Creative Intl
