Tractor Beverage Co. vs Bittermilk · Bay Area shelf head-to-head
Tractor Beverage Co. and Bittermilk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bittermilk is in more Bay Area grocers
Tractor Beverage Co.
Bittermilk
17
brand power
17
4
products
3
2
categories
1
1
grocers
3
$2.00
avg price
$25.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tractor Beverage Co.▭ Bittermilk
Distribution · 30% of score4·13
T
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tractor Beverage Co.
only Bittermilk
no top category Tractor Beverage Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Tractor Beverage Co. · 1
only Bittermilk · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tractor Beverage Co. · Bittermilk
