Triscuit vs Ritz · Bay Area shelf head-to-head
Triscuit and Ritz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritz carries more Brand PowerRitz is in more Bay Area grocersRitz fields the deeper lineup
Triscuit
Ritz
39
brand power
47
18
products
24
1
categories
2
12
grocers
15
88.5¢
price per oz
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Triscuit▭ Ritz
Distribution · 30% of score50·63
T
R
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score78·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Triscuit
no top category Ritz doesn’t also play in.
only Ritz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Triscuit · 0
no exclusive doors — everywhere Triscuit is, Ritz is too.
only Ritz · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Triscuit · Ritz
