True Lemon vs Ener-d · Bay Area shelf head-to-head
True Lemon and Ener-d, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
True Lemon carries more Brand PowerEner-d is in more Bay Area grocersEner-d sits further up the premium end
True Lemon
Ener-d
16
brand power
2
3
products
1
1
categories
1
2
grocers
6
$6.56
avg price
$0.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ True Lemon▭ Ener-d
Distribution · 30% of score8·25
T
E
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·8
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Lemon
no top category Ener-d doesn’t also play in.
only Ener-d
no top category True Lemon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only True Lemon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: True Lemon · Ener-d