Venus vs Firehook · Bay Area shelf head-to-head
Venus and Firehook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineup
Venus
Firehook
2
brand power
40
2
products
10
1
categories
1
1
grocers
20
$6.39
avg price
$9.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Venus▭ Firehook
Distribution · 30% of score4·83
V
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Venus
no top category Firehook doesn’t also play in.
only Firehook
no top category Venus doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Venus · 0
no exclusive doors — everywhere Venus is, Firehook is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Venus · Firehook