Verve Coffee vs Equator · Bay Area shelf head-to-head
Verve Coffee and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineup
Verve Coffee
Equator
35
brand power
45
10
products
27
1
categories
1
1
subcategories
3
13
grocers
16
$1.91
price per oz
$1.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Verve Coffee▭ Equator
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Verve Coffee
no top category Equator doesn’t also play in.
only Equator
no top category Verve Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Verve Coffee · Equator
