Vitaminwater vs Mela · Bay Area shelf head-to-head
Vitaminwater and Mela, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vitaminwater carries more Brand PowerVitaminwater is in more Bay Area grocersVitaminwater fields the deeper lineupMela sits further up the premium end
Vitaminwater
Mela
53
brand power
16
25
products
3
1
categories
1
10
grocers
6
16.1¢
price per fl oz
26.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vitaminwater▭ Mela
Distribution · 30% of score42·25
V
M
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score88·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitaminwater
no top category Mela doesn’t also play in.
only Mela
no top category Vitaminwater doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vitaminwater · 5
only Mela · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vitaminwater · Mela
