Weetabix vs Kashi · Bay Area shelf head-to-head
Weetabix and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kashi carries more Brand PowerKashi is in more Bay Area grocersKashi fields the deeper lineup
Weetabix
Kashi
10
brand power
42
2
products
24
1
categories
2
5
grocers
13
58.1¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Weetabix▭ Kashi
Distribution · 30% of score21·54
W
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Weetabix
no top category Kashi doesn’t also play in.
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Weetabix · 0
no exclusive doors — everywhere Weetabix is, Kashi is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Weetabix · Kashi