Wellington vs Firehook · Bay Area shelf head-to-head
Wellington and Firehook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineup
Wellington
Firehook
11
brand power
40
6
products
10
1
categories
1
4
grocers
20
$1.28
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wellington▭ Firehook
Distribution · 30% of score17·83
W
carried in 4 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wellington
no top category Firehook doesn’t also play in.
only Firehook
no top category Wellington doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wellington · 0
no exclusive doors — everywhere Wellington is, Firehook is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wellington · Firehook