Wellington vs Sesmark · Bay Area shelf head-to-head
Wellington and Sesmark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sesmark carries more Brand PowerSesmark is in more Bay Area grocersSesmark sits further up the premium end
Wellington
Sesmark
11
brand power
32
6
products
7
1
categories
1
4
grocers
14
$1.28
price per oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wellington▭ Sesmark
Distribution · 30% of score17·58
W
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wellington
no top category Sesmark doesn’t also play in.
only Sesmark
no top category Wellington doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wellington · 0
no exclusive doors — everywhere Wellington is, Sesmark is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wellington · Sesmark